For most customers, your website is the first impression of your business. A good business website explains what you do, builds trust and turns visitors into enquiries. Use this checklist before you start a new website or redesign.
1. Goals and audience
Decide what the website must achieve — enquiries, calls, online sales or job applications — and who your main visitors are. Every page should support these goals.
2. Domain, hosting and email
- A short, memorable domain in your business name
- Reliable hosting with backups and SSL
- Professional email on your own domain
3. Essential pages
- Home, About, Services or Products, Contact
- Clear service pages, each with a call to action
- Privacy policy and terms
- A blog for useful content and search visibility
4. Mobile, speed and accessibility
Most visitors use mobile phones. Design mobile-first, compress images, keep pages light and make text readable with good contrast.
5. SEO basics
- Unique title and meta description for each page
- One clear H1 and logical headings
- Local SEO: Google Business Profile and consistent address and phone
- XML sitemap submitted to Google and Bing
6. Security and maintenance
Keep software and plugins updated, use strong admin access, take regular backups and monitor uptime.
7. Measure
Set up analytics and track enquiries, calls and form submissions — not just visits.
Build with ATTPL IT
See our web development service or contact us. Once your site is live, a CRM helps you follow up every lead. Businesses across ATTPL Group use this approach for their own websites.
